| Cartwheel • Next image Previous image |
Brand identity, stationery system, printed literature, and brand guidelines manual for an IT company. Cartwheel's goal of focusing on people rather than just technology suggested a softer, humanistic graphic language. The mark, which features a rotating c that resolves in the logotype, alludes to a mechanical form such as a gear or cog. It also communicates movement, dynamism, and progress, but with a soft and inviting quality. The circular forms are then echoed in the typeface choice and rounded edges featured on print materials.
