Brand identity for a creative direction consultancy. IDEAB's work spans three core areas of activity – design, entertainment, and strategy. These three strands are visualized in the identity system's symbol, which is formed by three colored clouds or bands that overlap, mix, gradate, and converge. At the point of their intersection the logotype appears. The fluidity of the graphic language is intentional, mirroring IDEAB's mercurial approach to creative direction and consultation.
