Uli + Associates

Brand identity, stationery, and communication materials

Uli + Associates is an architecture practice whose work focuses on a clarity and sensitivity that is punctuated by moments of excitement and surprise. This results in architecture possessing a distinctive personality manifested by a unique sense of place. Therefore, it was important that the Uli + Associates visual identity embraced a similar set of concerns, re-interpreting them in a manner appropriate for the studio’s own branding. The practice’s bold wordmark is formed by custom letterforms drawn to create a visual alliteration. A series of complex and intriguing patterns were then developed to add a richness and depth to the visual language. Finally, the printed materials were produced using advanced print processes that mixed black and metallic inks, specially formulated varnishes, and fluorescent orange to create an arresting suite of branded literature.