Project
Gallery

Light Work

Brand identity, stationery, and communication materials

For the past 40 years, Light Work has supported emerging artists working in photography and digital imaging through residencies, publications, and exhibitions. Such notable artists as Cindy Sherman, James Casebere, Jim Pomeroy, and Carrie Mae Weems have worked with Light Work, resulting in an exceptional and varied institutional history. Light Work’s new identity is anchored by a powerful symbol, comprised of interlocking L shapes that suggest a tension between two- and three-dimensional space. Simultaneously, the symbol connotes a focal point, and suggests that the individual artist is at the center of the organization’s activities. A distinctive yellow and a considered blend of typefaces complete the identity, and have been extended to stationery, promotional materials, subscription brochures, and more.

Related Project:
Light Work
Publications