Brand identity, stationery, communication materials, and brand guidelines

NYDesigns is a non-profit organization that provides a variety of resources and tools for designers and design-driven businesses. The NYDesigns identity system grows from a symbol visualizing the intersection of business acumen with creative inspiration. This forms the basis for a graphic language wherein the symbol’s shapes are extended or cropped to create an elastic visual effect. A palette of two strong, saturated complementary colors was selected for its ability to cut through visual clutter and maintain recognizability. The system has been applied to stationery and printed promotional materials, and is thoroughly detailed in an accompanying brand guidelines book.