| Red Lantern • Next image Previous image |
Brand identity and stationery system for a bicycle training consultant and retailer. The ‘red lantern’ (or ‘lanterne rouge’) is the rider who finishes last in the Tour de France. This is, in fact, a prestigious position as it indicates that the rider nearly dropped out of the grueling race, but persevered in spite of difficulty. This notion of fire as a symbol of spirit and resolve directly influenced the mark, which represents an abstracted flame.
